Emerging Technology @ VMLY&R

Focused Emerging Tech

AR/VR

Augmented Reality and Virtual Reality

A NEW REALITY

The digital world meets the real world in more than just a wave of gaming applications. We take the core aspects of mixed reality and drive real solutions to tactical problems.

In this PDF we will address:

WHAT IS AR?

Where does AR make a difference in the life of a consumer?


DRIVERS OF AR

Companies that supply or enhance AR experiences.


ARKIT AND AR CORE

Leveraging the latest from Apple and Google to build world-class experiences.


VIRTUAL REALITY

Endless applications with VR headsets going wireless.

Voice

Meaningful handsfree interactions

CONVERSATIONAL AI

Voice experiences are appearing everywhere. Smart speakers in the home, in your car, on your phone or at a kiosk in the store gives consumers the opportunity to interact in a personalized way with brands and products.

In this PDF we will address:

Virtual Assistants

Voice devices in the home account for the majority of experiences ranging from Smart Home to Kitchen Assistance.


ZERO UI

Assistants are built on speech recognition, so instead of swiping and typing, you can stay heads-up and hands-free while you multitask around the house.


BRAND VOICE

Using various tips and tricks brands can overcome the robotic feeling of a voice assistant and discover their own voice.


DEVELOPMENT

With a variety of native and platform solutions for voice and chat, VMLY&R can accommodate many sets of requirements and cross channel asks.

GAMING

A new way to message

A GROWING AUDIENCE

The world of gaming and esports has grown significantly in recent years. Brands and their ability to contribute and highlight the space often find themselves with a loyal demographic and endless options to drive revenue.

ESPORTS

Explore the growing world of competitive gaming. From league sponsorship to product placement on an athlete’s instagram, the sky is the limit.


MOBILE GAMING

Gaming on the go is more popular than ever. Look at ways to take advantage of the space.


TYPES OF GAMERS

Know the audience that drives gaming and how to talk to them.


WAYS IN FOR BRANDS

Gaming is a complex space that has many avenues for success.

IOT

The Internet of Things

POWERING THE WORLD

Brands can benefit from the growing world of automation and smart devices in many ways. The internet of things (IOT) can power workflows that lead consumers on a journey that satisfies their needs in the moment.

In this PDF we will address:

SMART HOMES

Gather, measure and automate electronic device data to learn and enhance daily life.


PUBLIC SPACES

Build when it makes sense and integrate often to allow for growth and fresh data.


BEACONS

Precision development requires a strong plan. Architecting that factors all the idiosyncrasies of a project plan.

WEARABLES

Sensors and Tracking

CONSTANT BIOMETRIC FEEDBACK

Wearables have expended past the wrist and represent a growing market in the health and beauty space. But biometrics has the ability to move beyond simply tracking and compiling. We can crunch the data to deliver amazing experiences

In this PDF we will address:

WRIST WEARABLES

Watches are the main consumer wearables and allow for application development.


HEARABLES

New advances in headphones allow us to track heart rate and other data as well as share content like SMS and Voice Assistants in ear.


PHARMA NEEDS

Heart rate and other health data can be captured and shared from a series of wearables devices on the market.

Thought Leadership

Team Contacts

Yamada
Yamada

Brian Yamada

Chief Innovation Officer
Pfeifer
Pfeifer

Eric Pfeifer

Strategy
Danley
Danley

Jeff Danley

Gaming & Cryptocurrency
Cahill
Cahill

Ian Cahill

Voice & Prototyping