By the Numbers
100+
15K+
10+
100+
900+M
7
BEST-IN-CLASS APP EXPERTISE
Our team has a unique blend of industry-recognized knowledge driven by a combined 100+ years of experience in mobile apps.
Our group has launched apps like The WSJ, London Evening Standard, The Atlantic, Tetris, MedHost, and Wheel of Fortune, while consulting on early developed apps like Pandora, eBay, and more. In addition, we have not only built cellular networks, but also strong middleware platforms for rapid app development. We have a patent on the creation and development of mobile hotspots, as well as being an early innovator in Natural Language Processing (NLP), well before the surge of today’s in-home hubs and assistants.
We are heavy on hygiene. Our continued education, training process and standards, positions our global team to work fluidly together.
Through strategy and concepts, feature prioritization, stories and sizing, design with efficient development/deploys in mind, and customer acquisition and ongoing engagement, we scream velocity.
Our Practice
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DEEP RESEARCH & INSIGHTS
Knowing what direction a product takes requires countless hours of competitive analysis and deep-dive research into both the industry and the methodology of a solution.
In this PDF we will address:
CUSTOMER EXPERIENCE STACK
The customer is always right, we provide a direct map to how that happens.
DISCOVERY APPROACH & PROCESS
Strength lies in building a pattern to deliver performance and KPIs that fit the project.
IDEA CULTIVATION
Using a series of methods, we test the limits of a problem through human centered ideation.
DELIVERABLES
A concept comes alive through physical and digital prototyping that further vet a solution. In Addition, other forms of deliverables can push a project forward.
DESIGN SPRINT
Quick and efficient design sessions help identify holes and strengthen the workflow.
PRODUCT ROADMAP
Define the customer behavior and put forth meaningful solutions to accommodate those behaviors.
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PROCESS WITHOUT PAIN
Creating a culture of collaboration means breaking down silos among development, operations and quality teams.
In this PDF we will address:
SOLUTION DELIVERY FRAMEWORK
Prioritize and evaluate a project using a consistent framework across all teams involved.
PRODUCT OWNER DELIVERY ELEMENTS
Regular reviews and stand-ups to ensure deadlines are met and the team remains productive.
ONE TEAM
Put everyone working on the project on the same page. No waiting for your turn to take action. We are all in this together.
OUR TOOLS ACROSS THE FRAMEWORK
Our toolset aims for the greatest collaboration and efficiency standards around.
DESIGN SPRINT
Quick and efficient design sessions help identify holes and strengthen the workflow.
GETTING GOING
Our process as we move from ideation to live and iteration.
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NATIVE-FIRST EXPERIENCES
By leveraging the latest in mobile and web design theory, we set the foundations for leading edge development while adhering to the needs of the consumer.
In this PDF we will address:
PLATFORM GUIDANCE
Education and Thought Leadership on the best approach to platform usage on a project level.
HIG Reviews
Ensure all standards are being followed based on the Human Interface Guidelines set forth by Apple and Google.
CRUX
Blended teams when both Creative and User Experience teams created a streamlined design process.
ADA COMPLIANCE
Following the modern standards of ADA allows all of our work to be accessible from initial launch to a project’s sunset.
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JOURNEY DRIVEN DEVELOPMENT
Creating a culture of collaboration means breaking down silos among development, operations and quality teams.
In this PDF we will address:
ENGINEERING WORKFLOW
Constant communication and collaboration with surrounding workflows from Ops to Design to Testing.
API Forward
Build when it makes sense and integrate often to allow for growth and fresh data.
APPLICATION ARCHITECTURE
Precision development requires a strong plan. Architecting that factors all the idiosyncrasies of a project plan.
HOW WE BUILD
Consistent development leads to the ability to reflect and reuse both talent and elements of code.
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FROM DEVELOPMENT INTO THE HANDS OF USERS
The VMLY&R AQ team leaves no stone unturned. Through automated test scripts and complex user stories, we work with development and creative to identify gaps and modify to increase performance and usability.
In this PDF we will address:
HOW WE TEST
Development driven testing guides applications through a multi-tiered approach.
VALIDATION METHODS
Relying on platform standards and real-user responses allow us to maintain quality practices that fit every mold.
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Outputs from Life-Cycle
ASO Plan Sample Acquisition Plan Sample Messaging Playbook Sample Monthly Report *Ask your VMLY&R rep for accessBUILDING AN EXPERIENCE IS LESS THAN 50% OF THE WORK.
Once the product is live, the work isn’t over. Finding and maintaining a user base is all part of the strategy of lifecycle management.
In this PDF we will address:
OWNERSHIP
Getting to market is easy, knowing how to adjust to what you thought was right is an always-on job.
ACQUISITION
Find the right way to get the user that will receive the most value from the experience.
ENGAGEMENT
Create the appropriate level of engagement to talk with users at the right time for the right reasons.
STORY-TELLING
Determine how to relay the success and opportunities to the multiple organizational layers that need to know that information.
Case Studies
Our Partners
Team Contacts
